Does Chasing a #1 Search Engine Ranking Justify Your Time and Money?

Written by Neil Patel on June 23, 2016

Page 1 search results in search engines are precious real estate for brands. The top 5 results are especially visible and generate approximately 70% of the traffic for a keyword.

The #1 result SERP is even more valuable…

• In 2012, a Compete study found that it gets 53% of organic search clicks.
• In 2013, a study by Chitika found that it gets 32.9% of the traffic share.
• Even with major changes in search results layouts in 2016, it continues to get about 30% of clicks (according to an analysis of 1,049,084 keywords for 24,847 websites by Advanced Web Ranking).

Undoubtedly, the number 1 spot is no less than a JACKPOT.

Emil, from Snack Nation, generated $100k in recurring revenue by implementing the skyscraper technique. And earned the coveted first spot for his target keyword “wellness program ideas.”